By Jeremy Lipschultz, Huffington Post
All news radio has survived and prospered for decades in large media markets. In an age of mobile smart phones and social media, radio is again changing to meet new habits.
Rivet Radio News, a Chicago start-up, launched this month with an iPhone app, and its developers are coming after the all-news audience.
Rivet is targeting people on-the-go and wanting to personalize story selection in categories such as breaking news, business, sports, arts & entertainment, technology and lifestyle. The app allows users to pause, rewind and skip stories. Newscasters, as seen in this Rivet-provided photograph, emphasize conversational style, even as they keep pace with breaking news.
Rivet also uses listener location to provide on-demand stories, including hyper-local traffic updates. “It shows the power of being free from the tyranny of the clock,” General Manager Cindy Paulauskas said. “We can make our traffic reports as long or as short as they need to be, and we can create updated reports whenever the situation changes.” Rivet uses the flexible approach with all of its recorded stories grouped in categories selected by the user instead of a clock-driven live radio format.