In 2004, the word “Podcast” appeared for the first time in history. Think about that for a second – the word “Podcast” isn’t even a teenager yet. The official definition is, “Podcasts offer in-depth reporting that is often informative and inspiring.” In 2001, Steve Jobs announced the original iPod. By 2004, a genre of narrative audio that took the iPod's coined name “podcasting” became a thriving mini-industry. Overnight it seemed, there were podcasts being launched about politics, sports, literature, comedy, and much more. According to USA Today, Apple has already surpassed 1 billion subscriptions for podcasts via iTunes.Read More
Filtering by Category: Guest Blog
What steps can you take to elevate your podcast? To help answer that question, we turn to Andy Crestodina, co-founder of Orbit Media in Chicago. Andy's a web strategist, author and marketer whose insights are must-reads for anyone in the digital space.Read More
When it comes to podcasting, keeping a podcast going can come with a unique set of challenges. There’s the matter of finding a topic or topics to cover, or booking regular or rotating guests to interview. Then there’s actually finding the time to record, to edit, to format for iTunes or other platforms, and to promote on social media, only to turn right around and do it all over again a week later. There’s also the task of generating audience interest in your podcast among an ever-increasing number of other options vying for your online audience’s attention.Read More
In radio, there is a tried and true practice to help on-air talent up their game: Airchecking.
Airchecking is an exercise where radio DJs can get constructive feedback on their performance. Typically, on-air personalities sit down with their Program Directors and listen to a recording of a recent show together. The PD will offer insights into what the on-air personality is doing well and what they can do to improve.Read More
I have a confession. I was, once, a radio presenter. I fact, I held this job down for over ten years. I was doing this alongside other things I was doing. One of those "other" jobs was as a trainer for the company's computer playout system.
So, when doing the live Sunday breakfast show for a large top 40 commercial radio station in the UK, I decided to put my knowledge of the playout system to the test. Instead of presenting the programme live, I did everything via the computer playout system. I'd record my witty repartee, and assemble them into the programme. Instead of doing live segues, I'd edit them together on the system. Nothing was live; everything was recorded - but only recorded about fifteen minutes ahead of time.