Very few essays about talk radio begin with a quote from a long dead French novelist, but I feel it's important that Jean Giraudoux gets the credit that he so richly deserves. That's because he's the person who said "The secret of success is sincerity. Once you can fake that you've got it made."
The most common piece of advice fed to aspiring broadcasters is "be yourself." That's all well and good, but the self that usually appears on the radio is the self that appears on Facebook. It's our best self; it's the self we want to project to the outside world.Read More