I had the great fortune to be part of James Cridland's panel, "Mobile Apps: Hearing from the Listener," at the Radiodays Europe convention earlier this month. To summarize the panel's focus, listeners are becoming more used to the ideas of customization and personalization. The challenge for radio, as Cridland put it, is how it can catch up. For my part, I talked about retaining audience and the value of metrics to learn about what makes for effective content. The panel was a quick 50 minutes in the middle of a stacked three-day agenda. Here's some of what I learned, heard and saw while walking the floor and bouncing from room to room.Read More
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I have a confession. I was, once, a radio presenter. I fact, I held this job down for over ten years. I was doing this alongside other things I was doing. One of those "other" jobs was as a trainer for the company's computer playout system.
So, when doing the live Sunday breakfast show for a large top 40 commercial radio station in the UK, I decided to put my knowledge of the playout system to the test. Instead of presenting the programme live, I did everything via the computer playout system. I'd record my witty repartee, and assemble them into the programme. Instead of doing live segues, I'd edit them together on the system. Nothing was live; everything was recorded - but only recorded about fifteen minutes ahead of time.