As the value of podcasting continues to become more obvious, I moderated a panel on the topic ("Podcasting is the New Radio") at this year's CIMMfest (Chicago International Music & Movies Festival).
"Podcasting is the New Radio" certainly isn't an original name or thought, but it is one that continues to increase in meaning. My panelists were current and former terrestrial radio talents: Jimmy "Mac" McInerney (Rebel Force Radio), Abe Kanan (Abe Kanan: On Hold) and Jaime Black (Dynasty Podcasts).
I’ve struggled for a while with how to monetize my podcast. I don’t think it’s a stretch to say that (most) podcast creators aren’t used to hustling their creations for money. I know it’s easy to be overwhelmed by the notion of starting to sell your podcast. Who to pursue? How much to charge? What could it sound like?
I started a podcast in May 2014 called Car Con Carne: The World's Only Barbecue Podcast Recorded in a Car. The show's title served as the elevator pitch: It's a podcast recorded in my car outside barbecue restaurants. Yes, it's ridiculous, but I believe podcasts should have a distinct position.
The podcast started as a joint venture with my friend Mike. We'd worked together at a couple of now-defunct Chicago radio stations (Q101, WZZN), and have been friends ever since. The unofficial distribution of show responsibilities had me handling guest booking, show prep, and social and web updates. Mike took care of all the audio concerns: Editing, production and gear. It was an arrangement that worked beautifully; I can edit audio well enough, but I'm certainly not fast. He does that sort of stuff in his sleep. (Not really. That would be weird.)