Sharing content on social media is a must for audience-building. As the saying goes, "everyone in the audience has an audience." The Rivet newsroom started an internal social media contest last year, with the goal of getting team members to put their best stuff on multiple platforms. The most-visited story on Rivet's website each month (as determined by Google Analytics' unique pageviews) gives the trophy (and 30 days worth of bragging rights) to the person (or people) responsible for creating the story.
Our most-visited story for May 2015 was written and produced by reporter Ron Brown: "Louis C.K.'s child molester jokes trigger backlash"
What's the secret for getting content shared across Facebook, Twitter, etc.?
Ron's story tapped into a trending, hot-button topic ... and that certainly helped. Short of that kind of timing, it comes down to the basics: Write and produce a great piece. Push it hard on social media, posting the content on different days with different headlines/calls to action.
Don't be afraid to re-share stuff; it's not overkill if you find different angles and ways to present the content. Mix up the times of your posts to ensure a wider range of your followers see them. And depending on the content, it's fair game to ask your friends and followers to share!