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2 North Riverside Plaza, #1400
Chicago, IL, 60606
United States


Rivet is a smart audio creation and distribution company. Our platform is state-of-the-art, combining award-winning interactive media content, voice technologies and artificial intelligence (AI) to enable you to get your stories heard everywhere. 

Blog Posts

What's the ideal length?

James VanOsdol

What's the optimal length for your content? This Adweek piece says 22 minutes is the sweet spot for podcasters. Then again, this site says to keep it under 15. The advice we give our team is to produce content that’s exactly as long as it’s interesting. If you’re bored, it’s a safe bet your listeners are, too. If you’re enthusiastic and engaged, keep on keepin’ on.