What steps can you take to elevate your podcast? To help answer that question, we turn to Andy Crestodina, co-founder of Orbit Media in Chicago. Andy's a web strategist, author and marketer whose insights are must-reads for anyone in the digital space.Read More
Filtering by Category: Interviews
When it comes to booking interview guests, conventional wisdom says to book the person most conversant on the topic you're covering. But what if there are a few guests who can get the job done? Who should you chase? If all guests are equal on the surface, look at them from a marketing angle: Who will help you make the biggest splash? It's almost always going to be the person who's most active on social media.Read More
The key to a successful interview on Rivet is to ensure it fights for its audience's attention -- that it's engaging from the first word, so listeners get right up front a reason not to skip. That means standing features, like a show's name, or a theme song, or an underwriting or sponsorship message, should be delayed until after those most interesting words (maybe including a highlight sound-bite from the interview to come.) But once you have the audience's attention, how do you keep it? How do you keep the interview moving and engaging? You'll find as many different approaches as you'll find hosts. But here's an approach that's served me well over the years, adapted from a blog post for my journalism students.Read More
Ah, the post-game press conference. For athletes and coaches, a burden. For reporters, it can be a gold mine. Maximizing these availabilities is especially important if you’re not covering a team every day. Here are some tips I’ve picked up from my years covering sports on getting the best post-game material.
Tough concepts are all part of being a reporter. Sometimes a subject is going to come your way that you don’t understand completely, but you’re going to need to know how to explain it your listeners. There are a few ways to tackle hard ideas, and all of them include taking your sweet, sweet time.Read More