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2 North Riverside Plaza, #1400
Chicago, IL, 60606
United States

8722063605

Rivet is a smart audio creation and distribution company. Our platform is state-of-the-art, combining award-winning interactive media content, voice technologies and artificial intelligence (AI) to enable you to get your stories heard everywhere. 

Blog Posts

Filtering by Category: Social Media

Tips to make your podcast successful: An interview with Orbit Media's Andy Crestodina

James VanOsdol

What steps can you take to elevate your podcast? To help answer that question, we turn to Andy Crestodina, co-founder of Orbit Media in Chicago. Andy's a web strategist, author and marketer whose insights are must-reads for anyone in the digital space.

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Your 3 Pillars to creating Engaging, Quality Content for Social Media (GUEST BLOG)

Ira Haberman

A growing trend amongst people lately is to label themselves quite easily and freely as a social media expert. The truth is, nobody is the ultimate guru and expert as the landscape is in constant flux. It is hard to imagine that anyone can be some kind of swami. With technology that grows old within a short time and with platforms that are only relevant for a few years, I think there are some general lessons around audience, content quality/quantity and making effective use of social media that can really help you identify the basics. With that said, if you are savvy enough, you can accomplish amazing things and master the craft of social media.

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All guests are not created equal

James VanOsdol

When it comes to booking interview guests, conventional wisdom says to book the person most conversant on the topic you're covering. But what if there are a few guests who can get the job done? Who should you chase? If all guests are equal on the surface, look at them from a marketing angle: Who will help you make the biggest splash? It's almost always going to be the person who's most active on social media.

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Social media sharing

James VanOsdol

Sharing content on social media is a must for audience-building. As the saying goes, "everyone in the audience has an audience." The Rivet newsroom started an internal social media contest last year, with the goal of getting team members to put their best stuff on multiple platforms. The most-visited story on Rivet's website each month (as determined by Google Analytics' unique pageviews) gives the trophy (and 30 days worth of bragging rights) to the person (or people) responsible for creating the story.

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